Legal
Privacy Policy
This policy explains what Amora collects in its apps, website and extension, who receives it, how long we keep it and how to use your rights.
The Amora team
Makers of Amora
The Amora team
Makers of Amora
Document Overview
- Your partner sees what you share; service providers process it for us
- Your answers, photos and journal are never sent to advertising platforms
- Your content is encrypted in transit and at rest, but not end-to-end
- We do not sell personal information for money
- You can access, export or delete your data by emailing privacy@tryamora.app
This policy explains what personal information Amora collects, why, who receives it, how long we keep it and what you can do about it. It covers the Amora iPhone and Android apps, the website tryamora.app, web sign-up and checkout, the date night browser extension, support and the creator program. It describes what our apps and servers do today.
Who we are
Amora is provided by Tonkin Apps LLP, a limited liability partnership registered in the United Kingdom. Tonkin Apps LLP is the controller of your personal information. For anything about privacy, email privacy@tryamora.app.
What we collect
Account and profile
- Your email address, how you sign in (email, Apple or Google), your first name, an optional profile photo, your language, your device's region and time zone, and a status line if you set one.
- The details you give during sign-up: date of birth, gender, relationship stage, living situation, what you want to work on as a couple, the challenges you choose, your love language, what you want to discover about each other, whether you have tried other couples apps, how you heard about Amora and how much time you want to spend each day. The app asks each of these on its own screen.
- Your anniversary and other dates you save, and your partner link (invite code and which couple you belong to).
What you create together
- Daily question answers, quiz answers (including any photo, video or voice answer), chat messages, voice notes, photos and videos you share, stories and their replies, journal memories, comments, reactions, important dates and countries you have visited together.
- Your partner can see your profile, including your date of birth and the sign-up answers above, and the content you share with them.
Intimate content
Some quizzes are about intimacy, desire and sex. If you answer them, your answers are stored on our servers like any other answer and your partner can see them. This can reveal information about your sex life, which data protection law treats as a special category of information. We use it only to show your answers to you and your partner. We do not use it for advertising and we do not send it to analytics or advertising providers. You can hide 18+ quizzes in the app's topic settings, which hides them but does not delete answers you already gave.
Location
- Distance between you: if you turn on Long Distance Mode and allow location, the app saves your latest precise location (not a history) each time you open it, and your partner can see it. Location is only read while the app is open. Turning location sharing off deletes the saved location.
- Weather: when the app shows the weather where each of you is, it sends coordinates rounded to about 11 meters to a weather service.
- Photo locations: when you add a photo to a memory, we read the place it was taken from the photo's own data and save it with the photo. The memory is pinned to that place unless you remove the pin. We remove other hidden data from the image file itself.
- Places you pick: when you search for or pin a place, the search goes to Apple's maps on iPhone or Google's maps on Android.
Purchases
Your plan, prices, trial and renewal dates, store transaction references and refund status. Apple, Google or Stripe handle your payment details; we never receive your full card number.
Device and usage
- Device model and name, operating system, app version, notification tokens, which widgets you use, whether you allowed notifications and, on iPhone, whether you allowed tracking.
- What you do in the app (for example, opening a screen, answering a question, viewing a plan or a failed upload), crash reports and performance data.
- During sign-up, the app records the screens you see so we can find problems. Typed text and images are hidden in these recordings. Recording stops when sign-up ends.
- Advertising identifiers: on iPhone only if you allow tracking; on Android, the Android advertising ID unless you have turned it off in your phone's settings.
Website
Pages you visit, where you came from, campaign tags and ad click identifiers in the link, approximate country, browser and performance data. Our web sign-up also stores the answers you give in it and the privacy choice you make.
Support
Messages and emails you send us, attachments, the email address you write from, your device model and any account details we look up to help you.
Why we use it and our legal bases
Under UK and EU data protection law we need a legal basis for each use.
- To provide Amora (performance of our contract with you): creating your account, linking you with your partner, storing and syncing what you create, notifications, purchases, Pro for both partners, the AI photo features you choose to use, and support.
- To keep Amora working and safe (our legitimate interests): crash reports, fixing problems, preventing abuse and fraud, security records, translating and sorting support messages, understanding how the apps are used so we can improve them, including the sign-up answers we send to our analytics provider, and measuring which ads and links bring people to Amora. You can object to this use at any time by emailing us.
- With your consent: location, camera, microphone, photos and notifications (asked by your phone), tracking on iPhone, and advertising measurement and optional analytics in web sign-up. You can withdraw consent at any time in your phone's settings, in web sign-up or by emailing us.
- To meet legal obligations: tax and accounting records for purchases and payouts, and answering lawful requests.
Intimate quiz answers are processed only because you choose to give them to share with your partner, as described above.
Who receives your information
We do not sell your personal information for money. Your partner sees what you share with them, as described above. We also use service providers that process information on our behalf, under contract, only for the purposes below. Which of them hold your information depends on the features you use.
- Hosting, database and storage: everything described in this policy, so we can run Amora, sign you in and keep your content.
- Apple and Google: sign-in if you choose Apple or Google, notification delivery and app store purchases. Chat notifications include the sender's name and a preview of the message unless you turn previews off.
- Payments and subscriptions: your account ID, email address, name, purchases, device and advertising identifiers and how you found Amora, so we can sell and manage subscriptions. We never receive your full card number.
- Email and support: your email address, name and the content of emails and support messages, so we can send emails and answer you. This includes AI services that translate support messages, sort them by topic and urgency, and help our team draft replies.
- AI photo features: the photos you choose for the baby or aging features, and the description you type if a daily question asks you to describe a picture. These go to AI providers only when you start the feature.
- Analytics and crash reporting: app and website events, device details, crash reports, your account and couple IDs, and your sign-up answers, including your date of birth and gender, so we can understand who uses Amora and improve it. This includes the sign-up screen recordings described above.
- Install measurement: your account ID, install and sign-up events and advertising identifiers where allowed, so we know which ads and links bring people to Amora.
- Maps and weather: place searches and rounded coordinates, as described above.
- Website delivery and security: your IP address and browser details when you visit our website or use our support form, to serve pages, images and fonts and to check that a person is using the form.
- Advertising platforms: Meta and TikTok receive the events described in the next section, only if you allow advertising measurement in web sign-up. Their own policies apply once they receive it.
- Professional advisers, and authorities or courts where the law requires it.
- A buyer or successor, if Amora or Tonkin Apps LLP is sold or reorganized, under this policy.
You can ask us for the current list of the companies we use and which of them hold your information by emailing privacy@tryamora.app.
Advertising measurement in web sign-up
Web sign-up starts with optional analytics and advertising measurement turned off. If you allow advertising measurement, Amora may send events such as page viewed, sign-up completed, checkout started, trial started or purchase completed from our servers to Meta through its Conversions API and to TikTok through its Events API. The website does not load Meta or TikTok scripts.
Those events may include the product, offer, value and currency, your email address and account ID transformed with a one-way hash (a hash is still personal data when it can be matched), the ad click ID, the Meta or TikTok browser identifiers _fbc, _fbp or _ttp, and your IP address and browser details. They never include your answers, your partner's name, your date of birth, photos, journal entries or memories.
Click and browser identifiers are encrypted in our systems. The copy waiting to be sent is cleared after delivery, when you withdraw consent, or after seven days at most. Ad click details tied to your visit are removed after 90 days at most. Hashed and total campaign figures may be kept longer for reporting and fraud prevention.
date night browser extension
The date night by Amora extension for Chrome lets two partners watch the same show at the same time on two computers. It needs your Amora sign-in and works only for linked couples.
- Camera and microphone: used for the video call with your partner, after Chrome asks your permission. Your browser encrypts the call. It goes directly between your two computers when your networks allow it, and otherwise through a relay run by our hosting provider that passes it on without being able to watch or hear it. We do not record calls.
- Chat and reactions: sent to your partner only. We do not store them.
- Streaming sites: on supported sites the extension reads and controls only the video player (playing, paused and position) to keep you in sync. While a night is open, your couple's private room keeps the show's name, site and page address so your partner can join; it is removed when the night ends. The extension does not read other content on those pages, your viewing history or your streaming account.
- Usage counts: at most four events a night (started, partner joined, call connected, call failed) go to our analytics provider with your account ID. Never the show, the chat or anything you type.
- Problem reports: if you choose to send one, it includes your message, your account email and name, browser, operating system, language, extension version, site and sync state.
Creators
If you apply to or work with Amora as a creator, we also hold your application answers, contact details, social media accounts and their public statistics, your agreement, and payout details such as your bank account. AI tools help us score applications using your social handles, your answers and your approximate country, and a person makes every decision. We read public profiles and posts through social media data providers, and AI tools may help us sort creators we might contact. If you connect an Instagram, TikTok, Facebook or Threads account, we read the account's profile, audience and post statistics and may publish to it with your permission, only to run and measure your work with Amora. Messages you send about onboarding, with your name, are sent to our team through a messaging app. Payouts go through our payment and accounting providers. Removing Amora in the platform's settings stops our access; see Delete Your Data.
How long we keep information
- Your account and what you created: until you delete your account. Stories disappear from the app after 24 hours but stay stored until the account is deleted. Status lines are cleared after 24 hours.
- Chat: until either partner deletes their account, unless you turn on disappearing messages (from 5 minutes to 90 days).
- Quiz photos and videos: kept until the account is deleted, unless you choose an automatic deletion period in Settings (from one week to 12 months).
- Saved location: until you turn sharing off or delete your account.
- Notification tokens: switched off after 90 days without use, deleted with the account.
- Support messages and tickets: kept, including after account deletion, so we can answer follow-ups and keep records. We do not yet have a fixed deletion period; you can ask us to delete them. The original files of emails you send us are deleted after 30 days.
- Emails we send: a record of each email is kept.
- Purchase records: kept after account deletion, as tax and accounting law requires.
- Advertising measurement data: as described above (seven days and 90 days).
- Analytics and crash data: kept by our analytics, crash reporting and install measurement providers under their retention settings. Deleting your Amora account does not delete it automatically; email us and we will ask them to delete it.
- Creator records: kept while you work with us and afterwards for contract and tax records, until we remove them.
- Inactive accounts: we do not currently delete accounts for inactivity.
Deleting your account
In the app, open Settings and choose Delete account. Your account is held for 24 hours so you can change your mind, then deleted. Buying a subscription during the hold cancels the deletion. Deletion removes your profile, your answers, your photos, your stories, the couple's chat for both partners, and the couple's AI creations. Photos uploaded for the baby feature are not currently deleted with the account. Your partner keeps their own memories, dates and answers. Memories you created that contain your partner's photos are handed to your partner without your text and photos. Your photos and captions added to memories your partner created currently stay with your partner. Purchase records, support messages and analytics data are kept as described above, and website subscriptions are cancelled. App store subscriptions must be cancelled in the App Store or Google Play. Copies may remain in our providers' backups for a limited time until they are overwritten.
Security
Information travels over encrypted connections, is encrypted where our providers store it, and access to it is limited by permissions so only you and your partner can reach your couple's content through the apps. Your content is not end-to-end encrypted: our systems can technically read it, and a small number of people at Amora can access it when needed to run the service, help you or investigate a problem. No system is completely secure.
Your rights
You can ask us to give you a copy of your information, correct it, delete it, limit how we use it, send it to you or another service in a portable format, or stop using it for a purpose based on our legitimate interests. You can withdraw consent at any time without affecting what happened before. Email privacy@tryamora.app from the address on your account. We may need to confirm your identity. We answer within one month, and tell you if a complex request needs up to two more months.
If you are unhappy with how we handle your information, please tell us first. You can also complain to the UK Information Commissioner's Office (ico.org.uk) or, in the European Union, to the data protection authority where you live or work.
If you live in a US state with a privacy law, you can also ask us to opt you out of sharing for targeted advertising. Some of these laws treat the advertising measurement above as sharing even though no money changes hands. In web sign-up we honor Global Privacy Control (GPC): when your browser sends it, advertising measurement stays off. You can change your web sign-up choice by returning to web sign-up and selecting "Privacy choices". Withdrawing stops pending deliveries but cannot erase an event a provider already received.
Automated decisions
We do not make decisions about you by automated means alone that have legal or similarly significant effects. Software helps us sort support messages and score creator applications. A person decides on every creator application, and sorting a support message does not decide anything about you.
International transfers
Most of our providers are based in the United States, and some process information in other countries. When information leaves the UK or the European Economic Area, we rely on the provider's certification under the EU-US Data Privacy Framework and its UK extension, or on the standard contractual clauses approved by the European Commission with the UK addendum, as set out in each provider's data processing terms. Email us for more detail about the safeguard for a particular provider.
Age
Amora is only for people aged 18 and over. Web sign-up refuses anyone who gives a date of birth under 18. The mobile apps ask for your date of birth but do not currently refuse an account because of it. When the date of birth someone gives shows they are under 18, intimate (18+) content is hidden for them and their partner until they turn 18. If you believe someone under 18 is using Amora, email us and we will look into it.
Cookies and similar technology
- Needed for the website to work: your language (one year), your web sign-up session (24 hours) and a visitor ID for web sign-up (seven days).
- Testing page versions: a first-party cookie remembers which version of a page you saw for up to 90 days, and another marks returning customers so they are not tested (one year). This stays with Amora and is never sent to advertising platforms.
- Analytics: our analytics tools measure visits, clicks, scrolling and page speed without setting cookies.
- Advertising: Meta and TikTok browser identifiers are read only if you allow advertising measurement, and are removed when you do not.
Web sign-up also saves your privacy choice in your browser's storage.
What we do not do
We do not sell personal information for money, use your relationship content to target ads, use it to train our own AI models, or show third-party ads in Amora.
Changes
We will update this policy when Amora changes, and change the date at the top. If a change materially affects how we use information you already gave us, we will tell you in the app or by email before it applies.
Questions About This Document?
For a copy of your data, a correction, a deletion or any privacy question:
Email us at privacy@tryamora.app
We answer privacy requests within one month
The Amora team
Makers of Amora
Amora is a couples app built by two people in two time zones. We read the relationship psychology research, from Gottman, Johnson, Tatkin and others, and turn it into questions couples actually want to answer.